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Group Conversations:
Find Your Niche
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So you're thinking about starting a group. Where to begin? You've heard marketing experts advise you to niche or narrow down the population that you work with. Instead of being a "generalist," as mental health professionals, we are advised to be "specialists."

But what does that mean for you? Who do you want to serve? And can your professional and personal identities merge?  Answer these questions and more with our:

On-Demand Training for Mental Health Professionals
to Find Your Group Niche

Register today!

Start anytime and work at your own pace.

Only $30 - 1.5 CE Credits included

What you get in this online course:

  • 1.5 hours of videos and supplemental materials

  • 3 Units: our tips for success, the benefit of group therapy for you and your clients, and curating groups to support your niche

  • In-depth worksheet to walk you through developing a unique group offering

  • Lifetime access to the course materials

  • 1.5 CE Credits and certificate included 

Presented by Kaylia Schunemann, LPC and Julia Stamman, LPC

1.5 CE Credits for social workers, LPCs, LMFTs and psychologists

Learning Objectives

Following this training, participants will be able to:

  1. Recognize the overlap of group purpose, group benefits, and specialized niching.

  2. Compare and contrast the group format options when specializing.

  3. Develop a group concept informed by the knowledge of different types of group options.

More about the co-leaders


Julia Stamman (she/her) is a Licensed Professional Counselor in Austin, TX. She is the owner of Heart of the Realm, a private practice that specializes in working with adults who self-identify as geeks, gamers, and misfits. Julia has been running Dungeons and Dragons (D&D) therapy groups focused on anxiety and depression online since 2020. She has spoken at conventions such as PAX South and SXSW about D&D Group Therapy and its benefits. Julia is currently running intensive training groups for other mental health professionals who would like to run their own D&D Therapy Groups.

Kaylia Schunemann (she/her) is a Licensed Professional Counselor working with clients virtually throughout Texas and New Mexico. In her private practice, Kaylia specializes in existential concerns, such as identity exploration, navigating uncertainty, and meaning-making. She has led two interpersonal process groups, The Existentialist Group and The 20-Something Group, since 2020. Her work leading groups was featured on the podcast, Therapy on Tap. Kaylia is currently running the third round of an expressive arts group at The Wildflower Studio in Denton, Texas.

References and Citations

  • American Counseling Association. (2014). ACA Code of Ethics. Alexandra, V: Author. of-ethics-finaladdress.pdf

  • Berg, I. K., & Reuss, N. H. (1998). Solutions step by step: A substance abuse treatment manual. New York: Norton.

  • Jacobs, E E.., Schimmel, C. J., Masson, R. L., & Harvill, R. L. (2016). Group Counseling: Strategies and Skills (8th Ed.). Boston, MA: Cengage Learning

  • Menesini, E. & Salmivalli, C. (2017). Bullying in schools: The state of knowledge and effective interventions. Psychology, Health & Medicine, 22.

  • Rosendahl, J., et al., The American Journal of Psychotherapy, Vol. 74, No. 2, 2021

  • Tuckman, B. W., & Jensen, M. C. (1977). Stages of small-group development revisited. Group & Organization Studies, 2 (4), 419-427.

  • Yalom, I.D., & Leszcs, M. (2020). The theory and practice of group psychotherapy (6th ed). Basic Books.

  • Pappas, S. (2023, March 1). Group therapy is as effective as individual therapy, and more efficient. Here’s how to do it successfully. Monitor on Psychology, 54(2).

Email with any questions.

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